Whutuporo - Awesome Accountants
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Measuring The Health Of Your Business

When you’re running a business, it’s easy to get caught up in the day-to-day activity and lose sight of the big picture. Taking stock of the health of your business is important. Knowing where you are allows for more effective planning, early warning about any issues, and the chance to better chart a course for success.

There are some quick ratios that will help you to gauge the health of your business. We can help you to assess your business health and show you how to calculate these vital checks.

Liquidity Ratios
Liquidity ratios are about how quickly you can turn your business assets into cash - which helps you assess whether you’ll be able to pay the bills if cashflow gets tight. 
High ratios are better, as this means you’ve got more assets than liabilities. 

Current ratio
Current ratio = Total current assets / Total current liabilities

As a general guideline, 2:1 is a good current ratio, but this does depend on the kind of industry you’re in, and the nature of the assets and liabilities.

Quick ratio
Quick ratio = (Current assets – stock on hand) / Current liabilities

This measure excludes your existing stock, which you may not be able to quickly turn into cash, and is seen as a more realistic quick snapshot of your position.

Solvency ratios
Solvency ratios look at sources other than cash flow to see whether your business will be able to settle debts.

Leverage ratio
Leverage ratio = Total liabilities / Equity

This is a measure of whether your business is reliant on debt financing or equity to fund your assets. A higher ratio can make it harder to borrow money.

Debt to assets
Debt to assets = Total liabilities / Total assets

This tells you what percentage of assets is being financed by liabilities. 

Profitability ratios
Profitability ratios will let you know how efficient your business operations are. Where possible, it’s good to measure your business against others in your industry.

Gross margin ratio
Gross margin ratio = Gross profit / Total sales

This ratio tells you whether you can cover the necessary business overheads from your sales.

Net margin ratio
Net margin ratio = Net profit / Total sales

This measure tells you the percentage of sales dollars left after you’ve settled your expenses, except for your income taxes.

Checking in on your business health is a great habit to get into. Using these ratios helps you to understand your current business health and allows you to plan. Talk to us about how to calculate the factors in these ratios in order to keep your business on the right track. It could be that our new Tāne Service would be perfect for you.
Other Bulletin Articles
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  • Measuring The Health Of Your Business
  • Ways To Reduce Stress As A Business Owner
  • Unlocking AI For Your Business
  • The Importance Of Positive Psychology​

Make Appointment
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Whutuporo Accountants
​Phone: 03 348 4403
Level 1, 11 Picton Avenue, Tower Junction, Riccarton
Christchurch 8011, New Zealand
  • Services
    • The Scrum >
      • Tax Returns
      • GST Returns
    • The Coach >
      • Cashflow Management
      • Business Planning
      • Financial Awareness
      • KPI Improvement Coaching
      • Monthly Coaching
      • Succession Planning
    • The Crowd >
      • Wills
      • Audit Shield Insurance
      • Xero Accounting
      • MYOB Accounting
      • Life Organiser
      • Trusts Review
      • Business by Design
    • The Tāne Service >
      • Kumara Service
      • Harakeke Service
      • Manuka Service
      • Pohutukawa Service
      • Kauri Service
      • Service Comparison
  • About
    • Team
    • Victory Stories
    • Frequently Asked Questions
  • OUR CLIENTS
    • Resources
    • Whutuporo Smart Plays
    • Bulletin Articles
    • Client Behaviour Policy
    • AML Policy
  • Sponsorships
  • Contact Us
  • Annual Checklists
    • Checklist Instructions
    • Checklist Links
    • Uploading and Viewing Documents