Gift Card Rules Changing
From 16 March 2026, all gift cards sold in New Zealand must have a minimum expiry period of three years from the date of purchase. This change is designed to protect consumer rights and align with international standards.
What’s Changing?
Exceptions to the Rule
Not all cards are affected. The new rules do not apply to:
Penalties for Non-Compliance
Businesses failing to comply may face fines of up to $10,000 for individuals and $30,000 for companies.
What Businesses Should Do
To prepare, businesses should:
These updates will help ensure fairness and transparency for consumers while keeping businesses compliant with the new regulations.
What’s Changing?
- Three-Year Minimum Expiry – Businesses must ensure all gift cards remain valid for at least three years.
- Clear Expiry Date Display – Cards must prominently state the expiry date or indicate if they have no expiry.
Exceptions to the Rule
Not all cards are affected. The new rules do not apply to:
- Cards issued for returned goods
- Prepaid cards for telecom, transport, or utilities
- Loyalty program rewards
- Cards for one-time events (e.g., festivals, concerts)
- Fundraising gift cards for charities
Penalties for Non-Compliance
Businesses failing to comply may face fines of up to $10,000 for individuals and $30,000 for companies.
What Businesses Should Do
To prepare, businesses should:
- Update gift card policies to reflect the new expiry rules
- Train staff on the changes and customer communication
- Review existing gift card stock to ensure compliance
These updates will help ensure fairness and transparency for consumers while keeping businesses compliant with the new regulations.
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