Whutupōro - Extraordinary Accountants
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Happy Customers, Happy Bottom Line

“Loyalty is when people are willing to turn down a better product or price to continue doing business with you” - Simon Sinek.

If customers are unhappy, they’ll leave you for one of your competitors. If they’ve had a poor experience or been treated badly, some will go as far as making a scene on social media or leave a bad business review to warn others.

Customer satisfaction is important to any business, but the earlier you are in the growth of your business, the more critical it is to ensure that your early customers are highly satisfied. When you sign up your first customer, that person represents 100 percent of your customer-base, so their opinion of your business, along with the next handful of customers matters greatly.

Think about your early customers and who these people are. If they’re still known to you, you should be proud that they had faith and were one of your earliest customers who backed you.

Here's a few ideas:
  • Everyone likes to be told they are valued. Start by saying thanks to your loyal customers and be genuine about it.
  • Could you do something to recognise their loyalty? – with a gift, discount or a special offer just for them.
  • If they’re still using your product or services, ask them to be a referral customer, review you facebook or your google business listing, or to be featured in a published customer case study. Send a link to your facebook or Google business listing so that it's easy for them to add their review.
  • Sit down with them, get to know their family and take an active interest in their hobbies.
  • Celebrate your customers - recognise a customer in your newsletter or if they do something successful follow up with a congratulations.
  • Invite customers to a special event that the public cannot attend.

Other Bulletin Articles
  • ​Covid-19 Leave Entitlements for Employees
  • E-Invoicing Protects Against Invoice Fraud
  • Happy Customers, Happy Bottom Line
  • Lifelong Learning
  • Tax Return Reminder​
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Whutupōro Accountants
​Phone: 03 348 4403
Level 2, 11 Picton Avenue, Tower Junction, Riccarton
Christchurch 8011, New Zealand
  • Home
  • Services
    • The Scrum >
      • Tax Returns
      • Payroll Xtreme
      • GST Returns
    • The Coach >
      • Cashflow Management
      • Business Planning
      • Financial Awareness
      • KPI Improvement Coaching
      • Monthly Coaching
      • Succession Planning
    • The Crowd >
      • Audit Shield Insurance
      • Xero Accounting
      • MYOB Accounting
      • Life Organiser
      • Trusts and Wills
      • Organisational Review
    • TriTec
  • About
    • Team
    • Testimonials
    • Frequently Asked Questions
    • Partnerships
  • OUR CLIENTS
    • Portal
    • RESOURCES
  • Contact Us
  • Team Vacancies
    • Accountant Vacancy